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Intrinsic motivation is considered a personality trait when personality is defined as the totality of qualities and traits that are unique to a specific person. However, unlike many personality assessments, intrinsic motivation does not look at the psychological nature of a person. Instead intrinsic motivations are more within the spiritual domain. We define "spiritual" as the vital principle in humans that coordinates and mediates the body, mind, heart and soul in a person. For a more in-depth description of how intrinsic motivation relates to personality, visit our Theory page.
The concept of intrinsic motivation can be traced back as far as classical Greek philosophy. More recently, Dr. Bill Millard has used scientific methods to explore intrinsic motivation within seven types. Over the course of several decades, Millard has assessed thousands of individuals, and has enabled them to discover their own pattern of seven different intrinsic motivations working within them.
The IMAGE tool was developed to identify the strength of each of the seven motivations in an individual. These results can be used for people to:
1) better understand themselves
2) plan for their lives
3) improve relationship skills
4) identify roles with which they will be most comfortable when they are in group situations
5) evaluate career decisions
6) act more effectively in service to the world
IMAGE will help you focus on endeavors that are consistent with the purpose for your life and by living out this purpose you should find a greater sense of fulfillment. IMAGE will show you a distinct pattern of seven motivations that intrinsically reside within you. This pattern strongly affects the way you interact with your friends and family, the roles you are most comfortable with in group situations, which jobs you will like or dislike, even the way you handle your money or make life decisions!
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